Tinned tomatoes contain two times the antioxidant lycopene of fresh.

Tinned tomatoes contain two times the antioxidant lycopene of fresh.
They are also up to 75% cheaper and always in season.
#EatTheRainbow

What Is Lycopene ?

This incredible little molecule was first isolated in 1910, and the full molecule structure was discovered in 1931.

First of all, lycopene is a phytonutrient.
Put simply, phytonutrients are antioxidants found in plant life.

These nutrients are not originally created by the human body, but rather produced by plants as a defence against environmental damage, such as pests, toxins and UV damage.

Instead of allowing free radicals to run free within the plant, it creates various types of phytonutrients to protect itself.

Just like plants, we’re subjected to a lot of dangerous environmental chemicals and other things, like prolonged sun exposure, that can cause free radicals to damage cells throughout our entire bodies as well.

That’s why it’s so important to “eat the rainbow.”
If you regularly eat plants of all colors, you can ensure you get enough phytonutrients to keep your body healthy.