Pony car class
As a result, the basic two-door, four passenger Pony Car characteristics were set:
Stylish and sporty long hood, short deck, and "open mouth" styling
Affordable base price (under $2,500 — in 1965 dollar value)
"Off-the-shelf" mass production components
Wide range of often lucrative options to individualize each car
Youth-oriented marketing and advertising
#FordMustang
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